Google's end users are the people doing the searches, and their prerogative is to show the best possible results for those searches.
Search Engine Optimization
1 Billon Searches Every Month
SEO Leads Cost 61% less than outbound leads and produce 8x the close rate
SEO is a long-game method to bring in a steady stream of new business. It may take up to 6-9 months to see a return on investment.
Think about it as being a relationship with Google itself. It needs to know it can trust you and what you say is of the highest quality...
That your content deserves the higher rankings.
Well meaning businesses can go about his totally wrong and get into trouble that may affect their rankings long term – or even get them black-listed from showing up on Google at all.